Managing Corporate Social Responsibility by W. Timothy Coombs & Sherry J. Holladay

Author:W. Timothy Coombs & Sherry J. Holladay
Language: eng
Format: epub
Publisher: Wiley
Published: 2011-08-24T16:00:00+00:00

Ideally, CSR builds stronger relationships between stakeholders and a corporation. Recall that stakeholder and corporate interests can align around CSR initiatives, thereby promoting stakeholder identification with and support for the corporation. However, CSR also can be a source of conflict that divides stakeholders and a corporation. Division occurs when stakeholders contest CSR – they question a corporation’s CSR efforts. This chapter explores the key concerns associated with stakeholder challenges of CSR.

Stakeholders can challenge CSR initiatives for any number of reasons. Whatever the reason, contesting CSR affects a corporation’s CSR efforts. This chapter examines key factors involved in stakeholder resistance to CSR: (1) differing stakeholder expectations, (2) disputes over what constitutes CSR, (3) determining the “right amount” of CSR, and (4) internal stakeholders (employees) contesting CSR. Taken together, these four factors help managers understand and anticipate the most common challenges they will confront when implementing CSR efforts.

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